Our story

Built on the idea that a hotel is a memory.

AVSA Stayz was founded in 2021 in Amritsar with a single property, a specific palette, and a specific belief — that hospitality is not the sum of amenities, but the sum of small kindnesses.

Purple Martin by AVSA Stayz — signature suite interior
Est. 2021 · Amritsar

The origin

A hotel named for a returning bird.

The purple martin is a small swallow that migrates thousands of kilometres each year, and returns — with astonishing accuracy — to the same nesting site. When we started building our first hotel in Amritsar in 2020, we wanted a name that carried that idea: a place guests come back to.

Purple Martin by AVSA Stayz opened in Ranjit Avenue soon after. Its palette — deep royal purple, brushed gold, ivory, lavender — became the brand's palette. Its front-desk style — unhurried, informed, and quietly warm — became the brand's style.

Four sister properties followed, across Dalhousie, Dharamshala, Shimla and Manali. Each one is finished differently, because each city demands a different set of small decisions — but the standard behind them is the same.

What we stand for

Three ideas that quietly run the company.

Direct is honest

Bookings come to us on WhatsApp — not through OTA middlemen who add markup to your rate and distance to your relationship with us. We reply personally, and we hold your best rate.

Local is louder

Each property is designed for its city, not to a corporate template. The Amritsar flagship uses purple and gold; Manali uses pine and river. Same standard, different vocabulary.

Small is on purpose

We deliberately stay boutique. Fewer keys means the founding team is still in the properties every week — and every guest has one person they can reach personally.

Leadership

The people behind the front desk.

AS

The AVSA Stayz Founding Team

Sukhbir Singh
Founders · Managing Directors

With combined decades in hospitality, F&B and property management across North India, the founding team leads AVSA Stayz's operations, expansion and guest experience — hands-on across every property, every week.

GM

General Management

Operations · Training

Our GMs run day-to-day operations at each property — recruited locally, trained to a brand standard, and given the autonomy to make judgement calls that guests actually feel.

Plan your stay

Come see what we mean.

Whether you're planning a Golden Temple pilgrimage, a Dhauladhar trek or a family weekend in the hills — reach out and we'll help you plan it properly.

Good to know

Frequently asked questions

When was AVSA Stayz founded?
AVSA Stayz was founded in 2021 with the launch of Purple Martin in Amritsar — the flagship that gave the brand its signature purple-and-gold palette. We have since grown to five destinations across Punjab and Himachal Pradesh.
What makes AVSA Stayz different from other hotel chains?
We operate as a boutique brand, not a chain — every property is designed around its city, not around a template. Direct booking on WhatsApp keeps guests off OTA middlemen, and our founding team is still in the properties every week.
Which destinations does AVSA Stayz operate in?
Amritsar (Punjab) — headlined by Purple Martin by AVSA Stayz — plus Dalhousie, Dharamshala, Shimla and Manali across Himachal Pradesh.
Does AVSA Stayz offer hotel management for other owners?
Yes. Our services division offers pre-opening consulting, full-management contracts, OTA and revenue management, brand-standard staff training and marketing — for hotel owners who want to grow with a partner.